The partnership is a first for Tourism Ireland, which plans to work with influencers in other markets, including Great Britain, Germany, France, Spain and the Nordic countries. One of the landmarks featured in the game is Cashelore Fortress, a national monument located in County Sligo, Ireland.
The expansion to the game follows Eivor, a Viking clan leader, through 9th century Ireland in his journey to gain power with the Gaelic kings. “Whilst, of course, the settings are revisited for the purposes of the game, many of the in-game environments can still be visited in real life.”
“During the video game development phase Ubisoft works with internal and external historians and experts to interpret real-life including buildings and landmarks at that particular period of time,” wrote Amy Jenkins, Ubisoft’s director of strategic alliances, in an email to CTV News about the new initiative. Ubisoft calls it “virtual tourism” and has partnered with popular influencers overseas to launch the project, including comedian and TV presenter Kaya Yanar and French YouTuber Nota Bene.
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